XanGo Founder on National Radio Program: Rely on Sound Research for Facts on Mangosteen and Xanthones
Gordon Morton talks with radio host Danielle Lin about leading the category through science-based dialogue with consumers
LEHI, UT— March 30, 2006— XanGo, LLC Executive Vice President Gordon Morton encouraged consumers and marketplace entities to rely on science and credible sources when seeking information on the mangosteen and xanthones, which are surging in popularity around the world. Appearing on the nationally syndicated radio program, The Danielle Lin Show, Morton discussed XanGo’s consumer education campaign, which is designed to provide research-based information and dispel confusing and misleading claims.
As creator of the category and the market leader, XanGo wants to ensure consumer interest in the mangosteen and xanthones is rewarded,“ said Morton. “The rising popularity of XanGo JuiceTM has driven considerable interest in the health benefits of xanthones and the mangosteen. From a grassroots standpoint, there are hundreds of people around the world concerned with other people’s health, which has sparked a tremendous interest in supplements. XanGo wants to ensure that consumers have the accurate facts supported by credible, science-based research.
The Danielle Lin Show, www.daniellelin.com, is a weekly lifestyle and natural health talk program that focuses on topics such as medicine, nutrition, fitness, natural and alternative health options, alternative therapies and herbal remedies. The show regularly features interviews with best-selling authors and nutrition experts. The Danielle Lin Show is syndicated nationwide with an international online audience.
On the program, Morton referenced studies showing the mangosteen is nature’s greatest supply of xanthones, the highest concentration of which resides in the fruit’s pericarp, which includes the rind and the pulp. According to research, the mangosteen including the pericarp, as found in XanGo Juice, is the source of more than 40 different xanthones. Research supports the role of xanthones in the promotion of intestinal health, immune system support, joint flexibility and maintaining a healthy seasonal respiratory system.
Host Danielle Lin, a respected nutrition industry analyst and personality, praised XanGo’s pioneering work in creating the category as the first company to successfully market a mangosteen supplement to consumers worldwide.
XanGo referenced decades of mangosteen study to support our discovery of a singular dietary mangosteen supplement made from an exclusive puree of the whole fruit, said Morton. We are going to be diligent in our service to consumers as a central source of accurate information on xanthones and the mangosteen.
XanGo’s education campaign includes a dynamic Web site www.xango.com with science-based information. Morton also said the company is providing the market with analysis and feedback by respected medical experts, breaking scientific news and answers to questions from consumers and other interested constituencies.
Morton said XanGo is also exploring initiating several new studies and clinical trials to advance research. “People want to hear and know the word science. They want to hear validation from credited science, which is what XanGo provides,” said Morton.